Customer story – Surfe

How Surfe uses Ocean to automate lookalike prospecting at scale

Surfe integrated Ocean's lookalike API into their LinkedIn-to-CRM platform — giving their users an automated way to expand prospect pools without any manual research.

The company

Surfe

Surfe connects LinkedIn to CRM platforms, allowing sales teams to seamlessly transfer and enrich LinkedIn data. The platform automatically pulls contact details like email addresses and phone numbers from trusted data sources, and integrates intent signals to help teams determine which companies are most worth pursuing.

Surfe's goal is to eliminate manual data entry for sales reps and guide them toward the right prospects — making Ocean a natural fit for identifying lookalike companies that align with users' ideal customer profiles.

The challenge

Finding the next best lead beyond the CRM

For sales teams, identifying the next best leads isn't just about managing data between LinkedIn and a CRM — it's about discovering entirely new opportunities. The major hurdle is finding companies that share similar characteristics with existing high-performing accounts.

Without a reliable way to identify lookalikes, sales reps are left to rely on manual research: time-intensive, error-prone, and impossible to scale. Overlooked prospects and missed opportunities are the result.

"We aim to eliminate manual data entry for sales reps and guide them toward the right prospects. Ocean.io fits perfectly into this by identifying lookalike companies that align with our users' ideal customer profiles."

— Maged Head of Product, Surfe

The solution

Lookalike discovery built into the prospecting workflow

Surfe partnered with Ocean to transform how sales teams identify and target leads. The integration lets Ocean analyse a user's CRM data, identify their ideal customer profile, and surface a curated list of lookalike companies — which Surfe then enriches with real-time intent signals like hiring trends, market expansion, and department growth.

CRM-powered lookalike analysis — Ocean analyses existing customer data to understand the ICP and find matching companies

Intent signal enrichment — Surfe layers in buying signals so reps know which lookalikes to prioritise first

Automated, scalable workflow — What used to require hours of manual research is now delivered as a structured, prioritised list

"Ocean.io allows us to identify lookalike companies with incredible accuracy. It's become a game-changer for helping our users expand their prospecting pool."

Maged — Head of Product, Surfe

The result

Accurate lookalikes, simpler prospecting

Surfe rolled out the integration to over 100 initial users. Early feedback highlighted two standout benefits: the accuracy of Ocean's lookalike results, and how dramatically the integration simplified the prospecting workflow.

100+ users in early rollout — Strong initial adoption with plans to expand the integration across Surfe's full customer base

High accuracy against users' ICP — Users reported that Ocean's lookalikes closely matched their ideal customer profiles, making it easy to prioritise leads

Near-turnkey prospecting workflow — By combining LinkedIn data, CRM insights, and Ocean's recommendations, Surfe delivers a ready-to-use prospect list with no manual research

"Users love that they can instantly access a curated list of prospects without extensive research. It's like having their next steps laid out for them."

— Maged Head of Product, Surfe

Give your users their next best accounts automatically

Find lookalike companies from your users' CRM data
Deliver ready-to-use prospect lists without manual research
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