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CUSTOMER CASE - Lead Bird

Leadbird improves cold email efficiency with Ocean

Lead Bird is a B2B Lead Generation Agency that creates hyper-personalized cold emails to help companies scale up.

Lead Bird

New Data Strategy

Trusted Data

THE CUSTOMER

Lead Bird

Lead Bird is a B2B Lead Generation Agency that creates hyper-personalized cold emails to help companies scale up.

Not in the mood to read?

Listen to what Lead Bird's Founder, Nick Abraham, says about his Ocean experience!

THE CHALLENGE

How to create high-quality, reliable lead lists - quickly?

Being a demand-generation agency, a huge part of LeadBird's service is creating lead lists.

"Before using Ocean, when we were building lead lists, for our clients or even for ourselves, it was very manual." said Abraham, Founder at LeadBird. "Depending on the filters on other data vendors, even using the filters on Linkedln Sales Navigator, it's never accurate"

How to create high-quality, reliable lead lists - quickly?

LeadBird spent most of their time, gathering leads and cleaning the data to ensure that it fit their ICP.

THE SOLUTION

Build custom lookalike lists via Ocean's AI

LeadBird ran a test to compare their own multi-sourced lists against Ocean's account lists, to see which produced the most relevant companies.

Build custom lookalike lists via Ocean's AI

The test found that Ocean was able to gather more accurate company data in the niches that LeadBird was exploring.

THE RESULt

Leaner, more efficient marketing campaigns

As a demand generation agency, Leadbird runs campaigns that are entirely performed based; so it is vital they can create super-specific lead lists.

"Previously, there were always things that never fitted the criteria that we had inputted. And by using Ocean.io, not only are we able to accurately identify the proper account by using their Lookalike function, we're able to save so much time by not having to actually look at the list that they provide and say, 'hey, is this the account that I want to reach out to or not?'" said Abraham. The Ocean data-based account lists have allowed LeadBird to focus on other areas of the business.

We've been able to book anywhere from 20 - 30 meetings just from us using Ocean.io”

Nick Abraham
Founder, Leadbird

“We've been able to really replace any kind of data strategy within our team because we can just use Ocean and automate the entire process," said Abraham.

It is not only Leadbird's customers who have found success since the adoption of Ocean.io; but LeadBird itself. " We've been able to book anywhere from 20 to 30 meetings just by using Ocean.io," said Abraham. " Overall, it has been a great experience."

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