Customer story – LeadBird

LeadBird improves cold email efficiency with Ocean

Nick Abraham replaced manual, unreliable list-building with Ocean's lookalike search — and hasn't looked back since.

20–30
meetings booked with Ocean
Nick Abraham, Founder at LeadBird

The customer

LeadBird

LeadBird is a B2B lead generation agency that creates hyper-personalised cold emails to help companies scale up. They manage the full outbound process — from building target lists to crafting and sending campaigns — on behalf of their clients.

Because their service is entirely performance-based, the quality of their lead data isn't just important — it's everything.

The challenge

How to create high-quality, reliable lead lists — quickly?

Building lead lists is the foundation of everything LeadBird does. But before Ocean, the process was slow and unreliable.

"Before using Ocean, when we were building lead lists — for our clients or even for ourselves — it was very manual," said Nick Abraham, Founder at LeadBird. "Depending on the filters on other data vendors, even using the filters on LinkedIn Sales Navigator, it's never accurate."

LeadBird was spending most of their time gathering leads and cleaning data, just to get a list that fit their ICP.

Lead list building process
Ocean lookalike search interface

The solution

Build custom lookalike lists via Ocean's AI

LeadBird ran a test comparing their own multi-sourced lists against Ocean's account lists. Ocean won — consistently finding more accurate company data in the niches they were targeting.

Accurate lookalike search — Find companies that mirror your best clients without manual research
No list cleaning needed — Trust the data from day one — no filtering or weeding required
Full process automation — Replace your entire data strategy and save hours every week

"By using Ocean.io, not only are we able to accurately identify the proper account, we're able to save so much time by not having to ask ‘is this the account I want to reach out to?’"

Nick Abraham — Founder, LeadBird

The result

Leaner, more efficient marketing campaigns

With Ocean handling the hard part of list-building, LeadBird freed up time to focus on what they do best — crafting personalised outreach. The data quality meant no more wasted hours cleaning irrelevant leads.

20–30 meetings booked — High-quality leads that converted to real conversations
Zero time on list cleaning — Every account was worth reaching out to, from the first export
Data strategy replaced — Ocean became the team's entire sourcing process

"We've been able to book anywhere from 20 to 30 meetings just by using Ocean.io. Overall, it has been a great experience."

— Nick Abraham Founder, LeadBird

Replace your data strategy with Ocean

  • Build accurate lookalike lists in minutes
  • Skip the manual cleaning — data you can trust from day one
  • Free your team to focus on outreach, not list-building
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