Customer story – Brandwatch

How Brandwatch uncovered their full TAM with Ocean

Brandwatch's SDR team was running out of accounts to reach in Central and Northern Europe. Ocean filled those data gaps — giving them the confidence they were reaching every company that could buy.

The customer

Brandwatch

Brandwatch is the world's most robust social media and digital listening platform — helping brands monitor and engage with what people are saying across 10 million websites and social forums.

With a large global SDR team, Brandwatch's outbound motion depends on a constant supply of high-quality accounts to work. Keeping that pipeline full — especially in harder-to-map regions — is a continuous challenge.

Brandwatch account discovery in Ocean.io

The challenge

Keeping the SDR team fed with enough accounts

Brandwatch has a large team of SDRs who burn through accounts quickly. The team was constantly worried they were missing companies in underserved regions — especially Central Europe and the Nordics — where their existing data sources left visible gaps.

Without full market coverage, SDRs risked reaching the same accounts repeatedly, missing genuine prospects, and losing confidence that their territory had been properly worked.

"It feels like we can never have enough accounts in any of the regions we're in — but especially in Central Europe and the Nordics."

— SDR team Brandwatch

Ocean.io prospect discovery for new regions

The solution

Uncovering untapped pools of prospects

Brandwatch turned to Ocean to fill those regional data gaps. Ocean surfaced accounts that other tools had missed — giving the SDR team a significantly larger, fresher pool to work from in their most challenging regions.

Full TAM coverage in every region — Ocean surfaces accounts that other data sources miss — especially in Central and Northern Europe

Fresher account data — Keeping SDR lists current means less time re-contacting old accounts and more time on genuine new prospects

Confidence across all territories — Teams can now be certain they're aware of every company that could potentially buy

"Today we can more confidently say we're reaching out to all the companies that could potentially buy from us — and that's a big change."

SDR team — Brandwatch

The result

Full market coverage, more productive SDRs

Since implementing Ocean, Brandwatch saw a significant increase in the total number of accounts they could find in each region — and their SDR team now has the confidence that no potential buyer is being left off their list.

Significant increase in accounts per region — Ocean uncovered accounts in Central and Northern Europe that other tools had missed entirely

Fresher, more productive outbound — SDRs spend less time re-contacting stale records and more time on new, qualified prospects

Full TAM confidence — Brandwatch can now confidently say they're reaching every company that could potentially buy from them

"Since implementing Ocean.io, we're able to keep our data fresher and provide much more help to the SDRs working in what were previously our trouble regions."

— SDR team Brandwatch

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