Best B2B Sales Tools

The business landscape is hyper-competitive, and B2B (business-to-business) sales professionals face numerous challenges when reaching their revenue goals and maintaining a competitive edge.

Traditional sales methods are no longer sufficient, and organizations must adapt to the ever-evolving digital world to stay ahead of the curve. Whether a seasoned sales professional or a novice, understanding and leveraging B2B tools can be a game-changer.

B2B sales tools are a broad spectrum of software and solutions crafted to elevate different facets of the business-to-business sales journey. These encompass different categories, such as;

Together, these tools empower sales teams to streamline their processes, boost productivity, and achieve remarkable results in B2B sales.

B2B sales tools offer compelling reasons to include them in your strategy, providing a clear edge in the competitive market. These are some of these pivotal benefits:

By embracing these tools, you're not just staying competitive but positioning your organization to lead the way in the dynamic world of B2B sales.

Ocean.io is a B2B lead generation platform whose platform helps businesses find Lookalikes of their best customers. It integrates with popular CRM systems and other sales and marketing tools to achieve a cohesive workflow.

With enriched Intent Data, users can craft highly personalized and targeted outreach, improving the chances of converting leads into clients. While Ocean.io offers powerful features, it has a premium tag on the packages, with pricing starting from $7,200. Businesses may request a custom quote.

Salesforce offers many tools and capabilities to manage customer relationships, streamline sales activities, and drive growth. The platform automates routine tasks, such as lead nurturing and follow-ups, enabling sales teams to focus on building relationships and closing deals.

The robust analytics capabilities provide valuable insights that inform strategic decisions and optimize sales strategies. However, the various features can be overwhelming, especially for smaller businesses or those new to CRM systems. The pricing depends on the product chosen.

HubSpot Sales Hub is part of the HubSpot CRM suite, offering a comprehensive set of tools for sales professionals. The platform has unique features, like email tracking and automation, that create a unified ecosystem for managing leads, customers, and sales activities.

Automation and personalized engagement contribute to higher conversion rates, boosting revenue. However, HubSpot's extensive features may require a learning curve, especially for new users or smaller businesses. The prices range between $450 and $1200 monthly.

LinkedIn Sales Navigator is a premium subscription service offered by LinkedIn that provides a dedicated platform to leverage LinkedIn's vast network for sales and lead generation.

The platform has advanced search filters like industry, company size, and location, enabling customers to pinpoint potential leads. It also suggests leads matching your ideal customer profiles, streamlining the lead generation process.

However, startups and small businesses with a budget may find the pricing restrictive. Individuals, teams, and enterprises should request a quote.

ZoomInfo provides access to many business contacts, company information, and market insights. It has an extensive database of B2B contacts, making it easier for sales teams to find and connect with decision-makers and influencers within target companies.

In addition, it provides intent data, offering insights into which companies are actively researching specific products or services. Access to detailed contact information and insights helps tailor outreach for more personalized and effective communication.

However, individuals may find the pricing higher as it's a premium service. Contact sales and request a quote for the most accurate pricing plan.

Cognism offers different tools and features designed to enhance various aspects of the sales process.  It provides users with accurate and updated contact and company information, helping the sales team with outreach efforts.

The platform streamlines sales processes with automation and data accuracy, saving time and resources. The pricing structure may restrict businesses with a limited budget. Fill in the online form and get a pricing breakdown.

Vidyard allows businesses and individuals to create, share, and track personalized video content. The platform's features empower businesses to harness the power of video in their communication strategies. It integrates with email platforms, allowing buyers to embed personalized videos directly into email messages.

Vidyard also provides detailed video analytics, offering a deeper understanding of who watches videos, for how long, and how they engage with the content. The ability to provide valuable insights through video performance enables businesses to refine their video content and communication strategies.

Although the platform has a free plan, only premium and business packages have advanced features. The pricing packages to grow your business vary, starting from $19 to $59 monthly, or receive a custom quote.

Slack streamlines and enhances workplace communication, offering direct messaging and integration with various tools. It organizes communication into channels, enabling sales teams to create dedicated spaces for specific topics, projects, or teams. 

In addition, slack merges with various third-party applications, from CRM systems to project management tools, streamlining workflows and centralizing information.

However, some customers may initially find Slack's interface and features complex. The pricing ranges from $7.25 to $12.50 monthly or a custom enterprise quote.

Lead Forensics allows businesses to uncover the identities of anonymous website visitors, equipping sales teams with a goldmine of actionable data. The platform identifies previously anonymous website visitors by matching their IP addresses to a global database of businesses.

It also offers comprehensive profiles of identified businesses, including company information, contact details, and pages viewed. However, the packages come at a premium and require one to request a quote.

Prospect.io simplifies prospecting, automates outreach, and facilitates lead management. The features help cater to sales professionals seeking to optimize their sales processes.

The platform enables buyers to create and automate email outreach campaigns, sending personalized messages to leads at the right time. In addition, Prospect.io simplifies lead generation by providing tools to find and verify email addresses, prioritizing and nurturing prospects effectively.

However, businesses may require technical expertise to integrate the platform with existing CRM systems. The platform has one plan with all features at $99.

Chili Piper is a comprehensive tool designed to streamline the scheduling process and optimize lead routing for revenue teams. It lets prospects and clients schedule real-time meetings directly from a sales team's calendar, eliminating back-and-forth emails.

In addition, Chili Piper provides lead-routing capabilities, instantly assigning inbound leads to the right team members. Using the platform requires familiarization, especially for new customers, and the pricing starts from $15 to $30 monthly.

Aircall offers a cloud-based voice solution designed to enhance business communication. It provides tools and features to facilitate efficient and integrated phone interactions. Aircall integrates with CRMs like Salesforce and HubSpot, ensuring call data and customer information are readily accessible to the customers.

The platform's cloud-based infrastructure also ensures reliable call quality and accessibility from anywhere, making it an ideal choice for remote or distributed teams.

Aircall's cloud-based system can scale with business needs, accommodating growth without requiring extensive infrastructure changes. The pricing may be limiting for individuals as the cost starts from $96 to $160.

Clay harnesses the power of data integration and AI to enable businesses to identify and engage with high-potential prospects efficiently. It leverages AI to craft personalized messages that resonate with prospects, increasing the likelihood of engagement and conversion.

Clay's AI algorithms help buyers identify and prioritize prospects more likely to convert, optimizing the prospecting process. It also helps businesses improve conversion rates and drive revenue growth by targeting high-potential prospects.

However, some people may require time to become acquainted with the platform's features and AI capabilities. The prices for different packages start from $149 to $800 monthly, and enterprises can request individual pricing.

PhantomBuster enables users to scrape and collect valuable public data from various online sources, facilitating data-driven sales and marketing activities. The platform allows customers to create and customize automation scripts, known as "Phantoms," to automate repetitive tasks and data collection processes.

In addition, PhantomBuster enriches collected data with additional information, helping businesses gain deeper insights into their target audience. The downside is the customer may require some time to understand how the platform works. Plans are tailored according to business needs, with prices starting from $56 to $352.

Woodpecker provides a comprehensive platform for cold email outreach, offering tools and features to streamline the email campaign process. The platform employs advanced algorithms and warm-up features to ensure emails are delivered to recipients' primary inboxes, avoiding spam folders.

It also offers automation for follow-up emails, ensuring prospects receive prompt and relevant follow-ups for increased conversion rates. Some people may require time to become skilled in creating and improving cold email campaigns. The package price is $64 monthly.

Instantly provides a platform for email outreach automation. It offers tools and features designed to simplify and enhance email marketing efforts. Instantly allows buyers to send many emails monthly to unlimited email accounts, making it suitable for businesses looking to scale their outreach.

It also allows clients to optimize email campaigns by experimenting with different subject lines, content, and send periods. Smaller businesses and individuals may find the price expensive, especially if extensive email sending is not a primary requirement. The price starts at $30 to $77.6 monthly.

Expandi.io provides a platform for LinkedIn automation, offering a suite of tools and features to enhance outreach and engagement on the platform. The platform offers advanced targeting options, allowing users to identify and connect with specific LinkedIn customers based on criteria such as job titles, industries, and location.

Expandi.io includes safety features to prevent account suspensions and maintain LinkedIn compliance, ensuring a secure and risk-free automation experience. However, businesses may require some time to become familiar with the platform's features and best practices to boost their campaigns. The Expandi seat goes for $99.

Lemlist is a comprehensive email outreach and engagement platform offering tools and features to simplify and improve the email campaign process. It allows users to send highly customized and personalized emails, ensuring each message resonates with recipients.

The platform also offers A/B testing capabilities, enabling buyers to experiment with different email variations to optimize campaign performance. However, there are those that may need time to become adept at using the platform. The price list starts at $59 to $99, and enterprises can request a custom price.

Journey DXP is a platform for creating interactive workspaces within email communication. It enables people to create interactive workspaces within email threads, consolidating information, discussions, and attachments in one place.

In addition, Journey DXP provides version control features, ensuring everyone can access the latest documents and updates. Businesses may require some time to become familiar with the platform's features and interface. Contact customer service for a price quote.

Fable creates interactive and personalized product demos tailored to the needs of businesses in various industries. The platform has interactive elements and features that engage prospects and make demos more immersive and memorable.

Also, Fable provides analytics to help businesses understand how prospects interact with demos, enabling data-driven improvements. However, some customers may require time to use the platform to create and optimize personalized demos. The prices start from $99 to $119 monthly, and enterprises can contact sales for personalized quotes.