Data normalization is the game changer

The better your data, the better your growth. It’s that simple. Except it’s not quite that simple.

Yes, data enrichment will inform your manual assessment of companies in your CRM. But most third party data sets suffer from the data collection process, whether that’s because of human error or the inconsistency of the data available.

You can’t create a dataset that truly works in every jurisdiction by relying on third party data.

This is why most companies rely on multiple data providers across different markets, aiming to find the best one in each jurisdiction. But that leads to a decentralized, unstructured working system that prevents you from replicating your successes and growing quickly.

And the underlying problem isn’t solved either.

This is where data normalization comes into play.

Normalized data creates a perfectly organized CRM, where every entry is in the same format so that it can be used as the basis for detailed analysis, across markets. It doesn’t just tidy up your CRM. It transforms it.

Enrichment is a by-product of this process because our datasets contain all the detail you need. But data normalization is what enables the analysis that sets Ocean apart. It’s the data normalization that puts you on the smart path to growth.

But how can you trust our assessment of a company is better than yours? After all, everyone has encountered a lead generation platform that suggests Adobe is similar to Pipedrive, for instance, because they are both classified as “computer software”. It is true but it’s not that helpful.

The industry standard for classification is too broad to generate meaningfully similar companies even within the same market, never mind across different territories.

At Ocean, we don’t use anyone else’s representation of a company. We have created our own precision tagging system, based on the way companies describe themselves on their websites – because every company has an interest in keeping the information on their website as accurate and up-to-date as possible.

This multi-level approach captures the complexity of a company’s operations far more accurately.

Not sure you believe us?