We start with your CRM
At Ocean.io, we start with your CRM. We know that company data is often flawed, inaccurate, and not consistent across territories. It is not ready for any meaningful clustering and analysis, making it difficult to use for any targeting.
More importantly, ABM is about finding the best target audiences for you so the only place to start is with your CRM and the treasure trove of transactional data it contains.
But we know you are only as good as your data so we use our unrivalled proprietary databases to enhance your existing CRM data to a clean and normalized level, with all the key company attributes needed to perform a meaningful analysis.
Through keyword extraction, Natural Language Processing, and ML, we have industry-tagged any company in our database so we can accurately pinpoint the exact business any company in your CRM is in and can group them with companies that have similar value propositions.
Clusters of companies
Once it’s enhanced with that information, the Ocean.io AI then groups your data into clusters of companies with key, clearly identified characteristics that represent your best current customers.