Oceans of helpful stuff from the startup scene and beyond

November 12, 2019
Are you following the flywheel? Customer acquisition revisited

Fresh eyes and fresh ideas are critical to progress and this includes gaining customers in business. Could you be so locked into the customer acquisition funnel that you are missing the [...]

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November 8, 2019
Product update: our algorithms just got smarter

We really don't think it's too much to say our latest product update is going to revolutionize your sales and marketing. It's that good.From the start, we’ve understood that traditional [...]

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November 4, 2019
What to do once you have decided on marketing

IntroWhen you have decided to market your business, this blog will give you guidelines for how to proceed. The types of analyses that are important and considerations to take that will be vital for [...]

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October 30, 2019
Is there an audience for your product? What you need to know about Total Addressable Market

You come up with a great business idea, so you are ready to go… right? Well, before you proceed, an equally important plan is to find out if there’s a market for it. Read this blog for the benefits [...]

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October 11, 2019
Stop losing them to the competition - The complete 2019 intro to customer loyalty

You’ve seen the statistics that scream that acquiring new customers is wildly more expensive than retaining current ones. You are probably aware of the link between customer loyalty and retention in [...]

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August 21, 2019
Ocean.io’s beef with industry codes

Reading through most of our website or digital communication will leave you with the impression that we’ve got a problem with industry codes. And that's not… not true. In our quest to provide the [...]

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July 30, 2019
July product update: social presence and web traffic are here!

Our latest set of updates makes Ocean.io even more social and easier to use. Front and center is our “social presence” feature, which analyses the social media presence of a company, and our website [...]

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July 20, 2019
Product update: enhanced HubSpot and Pipedrive-integration launched

The feature updates are coming thick and fast (don’t worry, we won’t be slowing down any time soon)! This time we’re launching our enhanced CRM-integration, which should make life even easier for our [...]

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July 12, 2019
Rethinking sales: don’t focus on closing

Sales is a tough business. Generating qualified leads is tough. Closing is tough. Earning commissions is tough. That’s why the movie Glengarry Glen Ross is so cut-throat, even though it’s just a [...]

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