Blog - Page 4

Oceans of helpful stuff from the startup scene and beyond

August 21, 2019

Ocean.io’s beef with industry codes

Reading through most of our website or digital communication will leave you with the impression that we’ve got a problem with industry codes. And that's not… not true. In our quest to provide the [...]

July 30, 2019

July product update: social presence and web traffic are here!

Our latest set of updates makes Ocean.io even more social and easier to use. Front and center is our “social presence” feature, which analyses the social media presence of a company, and our website [...]

July 20, 2019

Product update: enhanced HubSpot and Pipedrive-integration launched

The feature updates are coming thick and fast (don’t worry, we won’t be slowing down any time soon)! This time we’re launching our enhanced CRM-integration, which should make life even easier for our [...]

July 12, 2019

Rethinking sales: don’t focus on closing

Sales is a tough business. Generating qualified leads is tough. Closing is tough. Earning commissions is tough. That’s why the movie Glengarry Glen Ross is so cut-throat, even though it’s just a [...]

July 5, 2019

Your brand lives online

No matter what you do, your business is going to need a strong online presence. This is especially important if your product is digital and if you expect interactions with your brand to take place [...]

July 3, 2019

Count the cost: customer acquisition cost (CAC)

Put simply, your customer acquisition cost (CAC) is a fundamental measure of the health of your business. If your CAC is too high, then there might be something wrong either with the way you are [...]

July 1, 2019

Who you’re talking to: customer profiling and segmentation

Customers come in many different shapes and sizes and what those shapes and sizes are makes a difference in how you sell to them. Getting to know them is essential to your customer acquisition [...]

May 24, 2019

Product update: Germany, the biggest economy in Europe, is now covered by Ocean.io

We’re extremely excited to announce that Ocean.io now covers Germany, the biggest economy in Europe and one of the most under-represented markets in customer acquisition platforms.We are one of the [...]

May 15, 2019

Product update: combine AI with Technographics to find lookalike companies

Our latest Ocean.io product update is a technographic search capability that we are really excited about. “Technographic data isn’t anything new! I’ve been using BuiltWith to qualify my leads for [...]

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