Blog - Page 4

Oceans of helpful stuff from the startup scene and beyond

July 12, 2019

Rethinking sales: don’t focus on closing

Sales is a tough business. Generating qualified leads is tough. Closing is tough. Earning commissions is tough. That’s why the movie Glengarry Glen Ross is so cut-throat, even though it’s just a [...]

July 5, 2019

Your brand lives online

No matter what you do, your business is going to need a strong online presence. This is especially important if your product is digital and if you expect interactions with your brand to take place [...]

July 3, 2019

Count the cost: customer acquisition cost (CAC)

Put simply, your customer acquisition cost (CAC) is a fundamental measure of the health of your business. If your CAC is too high, then there might be something wrong either with the way you are [...]

July 1, 2019

Who you’re talking to: customer profiling and segmentation

Customers come in many different shapes and sizes and what those shapes and sizes are makes a difference in how you sell to them. Getting to know them is essential to your customer acquisition [...]

May 24, 2019

Product update: Germany, the biggest economy in Europe, is now covered by Ocean.io

We’re extremely excited to announce that Ocean.io now covers Germany, the biggest economy in Europe and one of the most under-represented markets in customer acquisition platforms.We are one of the [...]

May 15, 2019

Product update: combine AI with Technographics to find lookalike companies

Our latest Ocean.io product update is a technographic search capability that we are really excited about. “Technographic data isn’t anything new! I’ve been using BuiltWith to qualify my leads for [...]

May 2, 2019

A sales rep’s guide to social media success

Sales is changing because buyer behavior is changing. Research suggests 75% of leading B2B buyers use social media in their decision-making process.If you’re not using social media to help boost your [...]

February 15, 2019

What can “Moneyball” teach us about data-driven decision-making?

Remember Moneyball? The hit book and movie told the story of how Sports Manager Billy Beane revolutionized baseball by using data-driven analysis to recruit players to his Oakland Athletics side. [...]

February 1, 2019

B2B sales lead generation

Lead generation can be very tricky. Between building funnels, creating great ads, and identifying your actual audience, one small mistake can cost you thousands in lost leads. No one wants this to [...]

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