Blog - Page 3

Oceans of helpful stuff from the startup scene and beyond

January 9, 2020

Competitor analysis tools and techniques to avoid being outdone

IntroNo matter the size or niche of your business, committing to learn from others in your industry using competitor analysis tools will prove to be very valuable. It will be able to inform your [...]

January 7, 2020

Google AdWords Tips

Google AdWords (now called Google Ads) is Google's advertising platform which allows advertisers to create online ads and bid on certain keywords in order for their clickable ads to appear in [...]

December 20, 2019

CRM data analysis for Marketing and Sales

The data that you have in your CRM is a treasure trove of valuable information that can be used to define your sales and marketing focus. Most companies out there never use their CRM for more than [...]

December 20, 2019

Product update: company size filter released

At Ocean.io, we take customer feedback seriously. So, when you told us that a company filter was important to you, we listened and bumped it up our list of priorities. We’ve been working on this for [...]

December 19, 2019

19 Sales tools to rely on in 2020

Introduction:Sales and marketing processes are being innovated through technology. With AI, automation and integrations connecting naturally and fully into sales as well as marketing, sales as well [...]

December 12, 2019

Natural Language Processing: what you need to know for 2020

Intro:You might already benefit from Natural Language Processing whether or not you know it. The technology behind systems we use every day such as voice assistants, auto-correct and spell check is [...]

December 12, 2019

How to get started with Facebook Ads in B2B (Part 1)

“Facebook doesn’t work for B2B”“Don’t waste your time on Facebook, LinkedIn is where everyone is nowadays”“Social ads are dead, we need strong organic through SEO and thought leadership content”This [...]

November 21, 2019

Predict and prosper - use analytical CRM to avoid losing business

Intro:Customer Relationship Management systems (CRM systems for short), have significantly boosted the accuracy of keeping track of the number and quality of leads in B2B. Analytical CRM uses A.I. [...]

November 12, 2019

Are you following the flywheel? Customer acquisition revisited

Fresh eyes and fresh ideas are critical to progress and this includes gaining customers in business. Could you be so locked into the customer acquisition funnel that you are missing the [...]

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