Eric Maganga — 20 February 2020
2 min read

February product update: geolocation and complete automation

February product update: geolocation and complete automation

As always, we've been listening to your feedback and we've been hard at work to give you the best possible product and experience as customers.

Thanks to our team's efforts, we have several exciting updates for you this week.

In December, we went live with an employee sizing filter. Of course, we didn’t stop there – size filtering has since been tweaked and improved to give you a more accurate way to filter by employees and continues to be an area of focus for us.

We have also added another major, much-requested feature.

Need to generate leads to grow your business in a specific geographic area? You're in luck because we have the perfect solution for you. In one of our biggest updates yet, you'll now have access to our geolocation search, ensuring you get the most relevant, accurate segments that you can use to boost your business.

That allows you to search within cities, of course, but it’s even more targeted than that. So, for example, you can pick London’s Silicon Roundabout for its concentration of tech businesses, down to a square mile, before filtering further for other company attributes.

This is much more than a useful way to group by location. It’s taking our precision targeting to the next level, just like you wanted.


There's more.

We've also done a full performance update, which allows us to automatically generate leads for you so you won't have to settle for anything less than complete, full-loop automation.

Our algorithms update automatically, giving us the chance to supply you with leads accurately, at the time and frequency you choose. Want your leads delivered every Monday at 9 am?

Done!

You get to decide when and how often you want to receive them. With Ocean, you'll get your leads generated for you consistently and on schedule. More than that, every update to your CRM automatically updates our algorithms, so they’ll retarget with every deal you close, every successful upsell, every bit of churn.

But wait!

That isn't all. The same upgrade also means we can run CRM performance analytics to an even higher standard than before, including every aspect needed to identify your best performing customer segments, not just your transactional data. This is not your run-of-the-mill performance upgrade. It’s a doozy.

And, on top of all that, we have even better data for the UK. We've added ten million contacts as well as enhanced the information for two million companies, including categories like company size, addresses, and LinkedIn handles. At Ocean.io, we know how much good data matters. We’ve literally built our platform on it. So we’re never going to stop updating our data set.

We are starting with the UK and plans to expand further are already in motion. Stay tuned!

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