Ocean.io
en

Improving inbound marketing with better targeting options

Ocean is better than any other tool on the market for analyzing social media presence and web traffic.

Felicity NealeClient Partner, electrichouse.co.uk

Improved Inbounds

Simple Segmentation

Additional Data

The Customer

Electric House

Industry

Social Media

Location

UK

Electric House is a multi-award-winning social media publishing group that organically brings brands into the conversation and generates unrivalled reach in the DIY and home interiors community.

The Challenge

Finding the right customers

Electric House are content experts on Social Media,
but they were looking to gain more inbound enquiries from their marketing campaigns.

They work in online communities so their prospects need to have a certain level of social media presence.

Additionally, their ideal customer is in the UK and
already has a decent amount of traffic to their site.

They knew their work was good, but they needed
a better way to find more customers that (1) have the right amount of traffic to their site, and (2) have an established social media presence, and (3) are in the UK.

The challenge is finding this specific customers for
their business.


No other tool gives us the information we
need on prospective customers’ web traffic
and use of social media.

Felicity Neale

Client Partner, electrichouse.co.uk

The Solution

Find prospects with lookalike audiences

Electric House integrated Ocean’s lookalike search into
their sales and marketing process.

They start with the domain of a current customer and
use Ocean’s lookalike search to find similar companies.

They filter the search results by their most important criteria: web traffic and social media presence - with a focus
on Facebook and LinkedIn.

In a few clicks the prospects from Ocean are exported
into Electric House’s CRM where they can track
the outreach to their new prospect.


We love Ocean’s lookalike search
function and the ability to refine searches
according to our priorities.

Felicity Neale

Client Partner, electrichouse.co.uk

The Result

More leads, better quality

Ocean’s lookalike search function has helped Sales
and Marketing get better inbound enquiries.

Their leads come with useful contact details, are more targeted to their service, and are of a higher quality than
any other tool they’ve used.

Additionally, by integrating Ocean with their CRM,
Electric House is able to segment their entire customer
base with Ocean segmentation.

That greater understanding of their customers will help
their push to more inbound traffic.


Ocean is a useful tool to help us
find relevant leads for our business and is
used regularly by our sales department

Felicity Neale

Client Partner, electrichouse.co.uk