Oceans of helpful stuff from the startup scene and beyond
Your brand lives online
No matter what you do, your business is going to need a strong online presence. This is especially important if your product is digital and if you expect interactions with your brand to take place [...]
Read moreCount the cost: customer acquisition cost (CAC)
Put simply, your customer acquisition cost (CAC) is a fundamental measure of the health of your business. If your CAC is too high, then there might be something wrong either with the way you are [...]
Read moreWho you’re talking to: customer profiling and segmentation
Customers come in many different shapes and sizes and what those shapes and sizes are makes a difference in how you sell to them. Getting to know them is essential to your customer acquisition [...]
Read moreProduct update: Germany, the biggest economy in Europe, is now covered by Ocean.io
We’re extremely excited to announce that Ocean.io now covers Germany, the biggest economy in Europe and one of the most under-represented markets in customer acquisition platforms.We are one of the [...]
Read moreProduct update: combine AI with Technographics to find lookalike companies
Our latest Ocean.io product update is a technographic search capability that we are really excited about. “Technographic data isn’t anything new! I’ve been using BuiltWith to qualify my leads for [...]
Read moreA sales rep’s guide to social media success
Sales is changing because buyer behavior is changing. Research suggests 75% of leading B2B buyers use social media in their decision-making process.If you’re not using social media to help boost your [...]
Read moreWhat can “Moneyball” teach us about data-driven decision-making?
Remember Moneyball? The hit book and movie told the story of how Sports Manager Billy Beane revolutionized baseball by using data-driven analysis to recruit players to his Oakland Athletics side. [...]
Read moreB2B sales lead generation
Lead generation can be very tricky. Between building funnels, creating great ads, and identifying your actual audience, one small mistake can cost you thousands in lost leads. No one wants this to [...]
Read moreStill cold calling? 7 alternative tactics to find qualified leads
Some people will have you think that cold calling is dead. Killed by the digital age and social media. We, however, believe cold calling is still very much alive – but the nature of cold calling has [...]
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