Blog - Page 2

Oceans of helpful stuff from the startup scene and beyond

December 20, 2019

Product update: company size filter released

At Ocean.io, we take customer feedback seriously. So, when you told us that a company filter was important to you, we listened and bumped it up our list of priorities. We’ve been working on this for [...]

December 19, 2019

19 Sales tools to rely on in 2020

Introduction:Sales and marketing processes are being innovated through technology. With AI, automation and integrations connecting naturally and fully into sales as well as marketing, sales as well [...]

December 12, 2019

How to get started with Facebook Ads in B2B (Part 1)

“Facebook doesn’t work for B2B”“Don’t waste your time on Facebook, LinkedIn is where everyone is nowadays”“Social ads are dead, we need strong organic through SEO and thought leadership content”This [...]

November 21, 2019

Predict and prosper - use analytical CRM to avoid losing business

Intro:Customer Relationship Management systems (CRM systems for short), have significantly boosted the accuracy of keeping track of the number and quality of leads in B2B. Analytical CRM uses A.I. [...]

November 12, 2019

Are you following the flywheel? Customer acquisition revisited

Fresh eyes and fresh ideas are critical to progress and this includes gaining customers in business. Could you be so locked into the customer acquisition funnel that you are missing the [...]

November 8, 2019

Product update: our algorithms just got smarter

We really don't think it's too much to say our latest product update is going to revolutionize your sales and marketing. It's that good.From the start, we’ve understood that traditional [...]

November 4, 2019

What to do once you have decided on marketing

IntroWhen you have decided to market your business, this blog will give you guidelines for how to proceed. The types of analyses that are important and considerations to take that will be vital for [...]

October 30, 2019

Is there an audience for your product? What you need to know about Total Addressable Market

You come up with a great business idea, so you are ready to go… right? Well, before you proceed, an equally important plan is to find out if there’s a market for it. Read this blog for the benefits [...]

October 11, 2019

Stop losing them to the competition - The complete 2019 intro to customer loyalty

You’ve seen the statistics that scream that acquiring new customers is wildly more expensive than retaining current ones. You are probably aware of the link between customer loyalty and retention in [...]

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