Oceans of helpful stuff from the startup scene and beyond
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Product update: Industry tags
When we set out building Ocean.io, we had one mission: developing a world-class system of classifying companies, bringing the precision targeting of B2C marketing to the B2B world. We knew industry [...]
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February product update: geolocation and complete automation
As always, we've been listening to your feedback and we've been hard at work to give you the best possible product and experience as customers.Thanks to our team's efforts, we have several [...]
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Competitor analysis tools and techniques to avoid being outdone
IntroNo matter the size or niche of your business, committing to learn from others in your industry using competitor analysis tools will prove to be very valuable. It will be able to inform your [...]
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Google AdWords Tips
Google AdWords (now called Google Ads) is Google's advertising platform which allows advertisers to create online ads and bid on certain keywords in order for their clickable ads to appear in [...]
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CRM data analysis for Marketing and Sales
The data that you have in your CRM is a treasure trove of valuable information that can be used to define your sales and marketing focus. Most companies out there never use their CRM for more than [...]
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Product update: company size filter released
At Ocean.io, we take customer feedback seriously. So, when you told us that a company filter was important to you, we listened and bumped it up our list of priorities. We’ve been working on this for [...]
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19 Sales tools to rely on in 2020
Introduction:Sales and marketing processes are being innovated through technology. With AI, automation and integrations connecting naturally and fully into sales as well as marketing, sales as well [...]
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Natural Language Processing: what you need to know for 2020
Intro:You might already benefit from Natural Language Processing whether or not you know it. The technology behind systems we use every day such as voice assistants, auto-correct and spell check is [...]
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How to get started with Facebook Ads in B2B (Part 1)
“Facebook doesn’t work for B2B”“Don’t waste your time on Facebook, LinkedIn is where everyone is nowadays”“Social ads are dead, we need strong organic through SEO and thought leadership content”This [...]
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