Oceans of helpful stuff from the startup scene and beyond
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The top 3 digital marketing channels to grow your B2B scaleup
At Ocean.io, we know that one of the best ways for B2B scaleups to grow is an approach that combines account-based marketing with your own CRM data. Our platform helps businesses market to the most [...]
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Enterprise sales: tips & tricks for hunting whales
The enterprise application market is projected to be worth an estimated US$259 billion by 2022 but pursuing and closing large B2B deals is not for the faint of heart. The B2B buying journey is a long [...]
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Why cold calling isn’t the approach you need right now – and what to do instead
We know cold calling can sometimes have a bad rap. We also know that, for many Sales Reps, cold calling can mean immediate income when they don’t have time to wait for less direct methods.We’ve [...]
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Customer Success vs Customer Service vs Customer Experience – The Definitive Guide
Given how competitive our market is today, customer success is the core of SaaS businesses. A good customer success strategy can make or break a company. At the same time, customer service and [...]
Read moreCustomer Success vs Customer Service vs Customer Experience – The Definitive Guide
Given how competitive our market is today, customer success is the core of SaaS businesses. A good customer success strategy can make or break a company. At the same time, customer service and [...]
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From MQL to sales: 5 steps to make the process effective
Marketing is all about the funnel, particularly for companies targeting B2B buyers with complex solutions and inherently long pipelines. For the past two decades, the B2B marketing team’s focus has [...]
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Growth vs Marketing in B2B companies
Before the coronavirus led to a global economic slowdown, digital ad spending was expected to grow by 11% in 2020, reaching $326 billion and capturing more than half of ad spending across offline and [...]
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How Our Growth Intelligence Platform is Transforming CRM Data
Ocean.io’s AI-based technology combines your CRM data with our proprietary data-sets to help B2B marketers identify the most viable accounts.At Ocean.io, we use proprietary datasets and AI algorithms [...]
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Product update: Industry tags
When we set out building Ocean.io, we had one mission: developing a world-class system of classifying companies, bringing the precision targeting of B2C marketing to the B2B world. We knew industry [...]
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