Ocean.io’s beef with industry codes Reading through most of our website or digital communication will leave you with the impression that we’ve got a problem with industry codes. And that's not… not true. In our quest to
July product update: social presence and web traffic are here! Our latest set of updates makes Ocean.io even more social and easier to use. Front and center is our “social presence” feature, which analyses the social media presence of a company, and
Rethinking sales: don’t focus on closing Sales is a tough business. Generating qualified leads is tough. Closing is tough. Earning commissions is tough. That’s why the movie Glengarry Glen Ross is so cut-throat, even though it’s just
Your brand lives online No matter what you do, your business is going to need a strong online presence. This is especially important if your product is digital and if you expect interactions with your brand to
Count the cost: customer acquisition cost (CAC) Put simply, your customer acquisition cost (CAC) is a fundamental measure of the health of your business. If your CAC is too high, then there might be something wrong either with the way
Who you’re talking to: customer profiling and segmentation Customers come in many different shapes and sizes and what those shapes and sizes are makes a difference in how you sell to them. Getting to know them is essential to your customer
Product update: enhanced HubSpot and Pipedrive-integration launched The feature updates are coming thick and fast (don’t worry, we won’t be slowing down any time soon)! This time we’re launching our enhanced CRM-integration, which should make life even
Product update: Germany, the biggest economy in Europe, is now covered by Ocean.io We’re extremely excited to announce that Ocean.io now covers Germany, the biggest economy in Europe.
Product update: combine AI with Technographics to find lookalike companies Our latest Ocean.io product update is a technographic search capability that we are really excited about. “Technographic data isn’t anything new! I’ve been using BuiltWith to qualify my leads for
A sales rep’s guide to social media success Sales is changing because buyer behavior is changing. Research suggests 75% of leading B2B buyers use social media in their decision-making process.If you’re not using social media to help boost your
