Oceans of helpful stuff from the startup scene and beyond
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Customer Success vs Customer Service vs Customer Experience – The Definitive Guide
Given how competitive our market is today, customer success is the core of SaaS businesses. A good customer success strategy can make or break a company. At the same time, customer service and [...]
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From MQL to sales: 5 steps to make the process effective
Marketing is all about the funnel, particularly for companies targeting B2B buyers with complex solutions and inherently long pipelines. For the past two decades, the B2B marketing team’s focus has [...]
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Growth vs Marketing in B2B companies
Before the coronavirus led to a global economic slowdown, digital ad spending was expected to grow by 11% in 2020, reaching $326 billion and capturing more than half of ad spending across offline and [...]
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How Our Growth Intelligence Platform is Transforming CRM Data
Ocean.io’s AI-based technology combines your CRM data with our proprietary data-sets to help B2B marketers identify the most viable accounts.At Ocean.io, we use proprietary datasets and AI algorithms [...]
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Product update: Industry tags
When we set out building Ocean.io, we had one mission: developing a world-class system of classifying companies, bringing the precision targeting of B2C marketing to the B2B world. We knew industry [...]
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February product update: geolocation and complete automation
As always, we've been listening to your feedback and we've been hard at work to give you the best possible product and experience as customers.Thanks to our team's efforts, we have several [...]
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Competitor analysis tools and techniques to avoid being outdone
IntroNo matter the size or niche of your business, committing to learn from others in your industry using competitor analysis tools will prove to be very valuable. It will be able to inform your [...]
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Google AdWords Tips
Google AdWords (now called Google Ads) is Google's advertising platform which allows advertisers to create online ads and bid on certain keywords in order for their clickable ads to appear in [...]
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CRM data analysis for Marketing and Sales
The data that you have in your CRM is a treasure trove of valuable information that can be used to define your sales and marketing focus. Most companies out there never use their CRM for more than [...]
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