Ocean.io

Oceans of helpful stuff from the startup scene and beyond

May 26, 2020
Customer Success vs Customer Service vs Customer Experience – The Definitive Guide

Given how competitive our market is today, customer success is the core of SaaS businesses. A good customer success strategy can make or break a company. At the same time, customer service and [...]

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May 22, 2020
From MQL to sales: 5 steps to make the process effective

Marketing is all about the funnel, particularly for companies targeting B2B buyers with complex solutions and inherently long pipelines. For the past two decades, the B2B marketing team’s focus has [...]

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May 15, 2020
Growth vs Marketing in B2B companies

Before the coronavirus led to a global economic slowdown, digital ad spending was expected to grow by 11% in 2020, reaching $326 billion and capturing more than half of ad spending across offline and [...]

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April 24, 2020
How Our Growth Intelligence Platform is Transforming CRM Data

Ocean.io’s AI-based technology combines your CRM data with our proprietary data-sets to help B2B marketers identify the most viable accounts.At Ocean.io, we use proprietary datasets and AI algorithms [...]

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March 16, 2020
Product update: Industry tags

When we set out building Ocean.io, we had one mission: developing a world-class system of classifying companies, bringing the precision targeting of B2C marketing to the B2B world. We knew industry [...]

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February 20, 2020
February product update: geolocation and complete automation

As always, we've been listening to your feedback and we've been hard at work to give you the best possible product and experience as customers.Thanks to our team's efforts, we have several [...]

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January 9, 2020
Competitor analysis tools and techniques to avoid being outdone

IntroNo matter the size or niche of your business, committing to learn from others in your industry using competitor analysis tools will prove to be very valuable. It will be able to inform your [...]

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January 7, 2020
Google AdWords Tips

Google AdWords (now called Google Ads) is Google's advertising platform which allows advertisers to create online ads and bid on certain keywords in order for their clickable ads to appear in [...]

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December 20, 2019
CRM data analysis for Marketing and Sales

The data that you have in your CRM is a treasure trove of valuable information that can be used to define your sales and marketing focus. Most companies out there never use their CRM for more than [...]

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